The Chinese Communist Party (CCP) has significantly accelerated its global propaganda efforts, with the establishment of over 100 International Communication Centers (ICCs) across China. These centers aim to strengthen China’s narrative and influence on foreign audiences through a combination of digital media, social platforms, and international partnerships.
Founded predominantly after 2023, these ICCs serve as strategic hubs for disseminating curated content about China’s culture, economic achievements, and political viewpoints. Their operation spans overt tactics, such as publishing soft news and cultural stories, to likely covert campaigns involving inauthentic social media amplification. Examples include accounts targeting Taiwan with narratives aligned to CCP strategies.
Among notable ICCs, Fujian’s ICC stands out with its TikTok channel “Two Tea Eggs,” which actively promotes CCP-friendly messages while targeting Taiwan audiences. Meanwhile, other centers, such as those in Jiangsu and Shandong, leverage regional strengths to produce multilingual content for international markets, garnering millions of online interactions.
Despite challenges in gaining widespread trust, ICCs represent a formidable infrastructure capable of amplifying China’s voice globally. Experts suggest vigilance and transparency, recommending that social media companies label accounts affiliated with these centers to counter potential misinformation campaigns.
This expansion underscores the CCP’s commitment to shaping global discourse, with increasing reliance on localized storytelling and foreign influencer partnerships to project a favorable image of China.